Connecting Türkiye, the Middle East, and Global Markets
Via Middle East is an Istanbul-based business group with a portfolio of specialized brands across education, tourism, events, training, technology, student services, and talent mobility.
Founded in 2015, the company was built on more than 17 years of regional and international experience across Türkiye, the Middle East, the Gulf region, and Europe.
Let’s Build Pathways Together
Creating Pathways Through Specialized Business Lines
Integrated Business Ecosystem
A connected portfolio of brands covering education, tourism, training, events, technology, student services, and talent mobility.
Trusted Institutional Network
Strong relationships with universities, schools, hotels, education providers, healthcare institutions, employers, and international organizations.
Cross-Border Market Access
Practical market access across Türkiye, the Middle East, the Gulf region, Europe, and North Africa.
ABOUT VIA MIDDLE EAST
Built Through Experience, Trust, and Market Knowledge
Via Middle East was founded by Abdullah Sabbagh in Istanbul in May 2015. Born in Aleppo and raised in the United Arab Emirates, Abdullah’s journey moved across the Middle East, Türkiye, and Europe. His background includes archaeology, cultural heritage, tourism, medical tourism, trade support, manufacturing, real estate, export, and international education.
Before establishing Via Middle East, he worked with the Aleppo Citadel, the Aga Khan Development Network, GTZ, and Aleppo Old City Municipality, contributing to cultural heritage projects and publications about Aleppo.
After moving to Istanbul and later joining an Erasmus program in Munich, his experience expanded into international mobility, tourism, business support, and education services.
Via Middle East was created from this journey — a company built on multicultural understanding, practical market knowledge, and trusted relationships across borders.
MARKET ACCESS
Connecting Türkiye, the Gulf, MENA, and Europe
Via Middle East operates from Istanbul with active market access across Türkiye, the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan, Egypt, Germany, and selected European markets.
The company supports partners seeking stronger visibility, trusted representation, local engagement, student recruitment, tourism coordination, institutional connections, and long-term regional presence.
WHY VIA MIDDLE EAST
Trust. Access. Market Understanding.
17+ Years of Regional Experience
A long professional journey across Türkiye, the Middle East, the Gulf, and Europe.
Multi-Sector Knowledge
Practical experience across education, tourism, training, events, healthcare networks, trade, technology, and talent mobility.
Strong Institutional Network
Relationships with universities, schools, counselors, hotels, test providers, healthcare institutions, employers, and international partners.
Deep Understanding of MENA Markets
Clear knowledge of how students, families, institutions, and partners in the region make decisions.
Long-Term Partnership Approach
A focus on sustainable relationships, quality service, and trusted market presence.
ONE COMPANY. SPECIALIZED BRANDS.
A Portfolio Built Around Global Mobility
Via Middle East connects multiple sectors through a portfolio of specialized brands.
Each brand serves a focused market need, while the group benefits from shared experience, trusted relationships, and strong access across Türkiye, the Middle East, the Gulf region, and Europe.
This structure allows partners to work with one experienced group while accessing different areas of expertise — from student recruitment and tourism to training, events, technology, and talent mobility.
International education counseling and university placement services for students seeking academic opportunities in Türkiye, Germany, Europe, and other global destinations. Studyköy works with universities, schools, families, and students to create clear, trusted, and practical study pathways.
Language learning and preparation programs for students and professionals preparing for international education, relocation, and career development. The academy supports learners with practical language training, academic readiness, and international preparation.
Cross-border career and recruitment services connecting qualified professionals with international employers and structured mobility opportunities. This division supports candidate preparation, employer coordination, documentation, language readiness, and relocation guidance.
A student support and university representation platform designed to strengthen student experience and institutional presence in key markets. The center supports students beyond admission and helps universities build closer relationships with families, counselors, and local partners.
A global education platform connecting students, counselors, schools, universities, and education service providers. StudyQR is built to make international education more structured, connected, and accessible through digital tools, events, and market engagement.
Tourism and travel services in Türkiye, including incoming tourism, hotel coordination, group programs, cultural travel, transportation, and destination support. Beroea connects travelers and partners with trusted hospitality and tourism services across Türkiye.
HAVE QUESTIONS?
Frequently asked questions
Clear answers about Via Middle East, our business lines, brands, partnerships, and international services.